TBWA Graduate Scheme Interview Process
Updated 13 March 2021
The TBWA Account Management graduate scheme interview process is a one and a half-hour session/assessment.
You'll be interviewed by one interviewer for 30 minutes, then by another interviewer for a further 30 minutes, and finally by both for 30 minutes.
Expect to be asked industry-specific questions such as:
- What is your least favourite advert, and why?
- What is your favourite advert and why?
- Why have you chosen advertising as a career?
- What will you do if you don’t get into advertising?
- Why have you applied to/what do you like about TBWA?
- Where else have you applied?
Other questions will probably be competency-based or CV/application based, such as:
- Think of a situation when you have had to bring other people around to your viewpoint.
- What experience of teamwork/leadership do you have/give me an example of a time when you have shown leadership?
- Why do you think we should employ you?
There is only one exercise/presentation during the assessment which requires you to work in collaboration with another (and only one other) candidate. As a pair, you will have to pick an advert concept (from a selection of five provided) and with your partner ‘pitch’ this idea to a "client" (played by the interviewer).
- If you have further information about the TBWA interview process, please help others by adding to this wiki.